A modern take on those chalky candy hearts

Kylie Yamada, Feature Editor

Every year, as the second month of the year begins, grocery stores everywhere are burdened with the sudden appearance of old-fashioned, archaic relics of past relationship trends. Pink boxes filled with small pastel candies fill the aisles, surrounded by red roses and chocolate boxes.

Unfortunately, it seems these candy hearts are in need of an update to fit the Internet age.

Initially, the sweethearts appeared in 1847 when its creator, Oliver R. Chase, started a candy factory to add to his wafer company. For decades since, the small candy hearts have spread simple and sweet messages of love and affection. “LOVE YOU,” “MY BABY,” and “TRUE LOVE” are some of the most famous conversation hearts’ messages.

Truthfully, however, modern lovers do not speak like that anymore. Outward displays of affection are often replaced with Instagram posts or Tweets for teenagers who talk more over phones than in real life.

For these teenagers,“BE MINE” simply does not have the staying power as “U GOT KIK?” does.

To be sure, the company behind candy hearts, NECCO, has included newer sayings such as “FAX ME.” For the 2009 movie “Twilight,” the company added themed hearts such as “I <3 EC” and “LIVE 4 EVER.” If the company could include movie-themed hearts, then surely some new, millennial updates could be added soon. To some, the sayings matter little. Indeed, the candy hearts are thought by some to taste like dollar store chalk covered in sawdust. But the importance of the hearts is in the message, not the edibility. It is undeniably an abomination that a teenager in 2017 cannot tell another teenager that “JSYK ILY” via candy hearts. Why has American romance changed so much in the last 150 years? The Internet, as is often the case, is a possible culprit. Texts and Twitter have helped relationships blossom, particularly for long-distance romance, but the requirement for shorter communication has forced lovers to become more technological with their love. “HUG ME” is not as practical as “SLIDE INTO MY DM’S” for people who live on opposite sides of the country. If NECCO wants to represent American love and modern romance, then it should consider including “MY BAE,” “BF GOALS,” and all other millennial phrases into its next wave of hearts.