Sidebar: Baby Yoda hype

Amara Del Prato, Entertainment Editor

These days, when popular franchise “Star Wars” is brought up, it’s followed by one of two conversations: a hot take on the “Rise of Skywalker” or a declaration of love for Baby Yoda. Baby Yoda — whose name is technically “The Child,” according to series director Jon Favreau — has become an internet sensation. Star Wars fans and casual viewers alike fell in love with the Mandalorian and his budding fatherly affection for Baby Yoda, but many were confused by Disney’s delay in selling Baby Yoda themed products in time for Christmas. Besides their princesses, Disney is best known for their habit of cashing in on their cutest characters, whether it is through plushies, t-shirts, phone cases or toys, so their hesitancy caught fans by surprise.

According to a report cited by CNBC.com, Disney lost about $2.7 million by not selling Baby Yoda products in time for Christmas. However, Favreau stated that Baby Yoda merchandise was not sold in order to prevent spoilers.

“By holding back on that one product, we knew that we may have had the disadvantage of not having toys available… but what we got in exchange was an excitement surrounding the character, because everybody felt like they discovered him together,” Favreau said in an interview with “The Hollywood Reporter” on Dec. 5, 2019.

Nonetheless, fans have attached themselves to Baby Yoda’s lovably tiny stature and clueless nature, readily waiting for the next chapter of his journey through the vast Star Wars universe.